Contour Store

Contour is a store experience where you can find carefully curated products, each telling its own story of meetings between people, materials and cultures.

Forming the store as an exhibition space rather than a conventional retail store, enables the housing of a diverse range of contemporary designs. We believe this will cater to todays constant demand for new experiences and styles.

In addition it fills a gap in the market where the large stores often are bound to a specific style and the boutique shops can not provide a holistic experience. Essentially, Contour is driven by an idea that products where form and function meet, also has a story worthy to share.



Identity, Packaging

Fall 2015



Contour Essentials ties the store together into one cohesive experience by providing basic products of high quality that function as a compliment to the other brands.

In addition to being an extension of other product lines, the objects themselves are to be considered stand-alone pieces of design striving to make every day life a bit better through form and function. The visual system consists of a line art graphic that illustrates the product and its use in a naively straightforward manner.

The line, or contour if you will, has an opening meaning, but for us it’s representative of the narrative of each product that together form the story of Contour.


Contour’s home decor line is the heart of the store striving to make good contemporary design available through a selection of functional and timeless products that evoke affection. An integral part in the development of the visual system was to create a strong and flexible packaging system that never would over-power the product nor the designer.

The solution was to strip the package down to its bare essentials: the product itself, its story, and the designer. This enabled us to bring the components together into one cohesive system of product photography, a pared down color-coding, and concise typography. The result is a package design honoring the product while telling its story with clarity and honesty.

While all Contour products are made to last, the purpose of the interior care line is to ensure the longevity of functionality and finish. The product line offers a wide range of liquids, soaps and waxes taking care of natural materials such as wood, stone and leather.

The packaging uses a system of distinct typography, imagery, and iconography of the material intended to be treated, creating a simple and intuitive experience for the consumer.

The aluminum structures communicate the contrast between natural and man-made. In addition, they provides the packaging with a sense of trust and cleanliness.

Still creates skincare formulas based solely on natural ingredients free from artificial additives enabling a product that’s kind to both skin and environment.

The wide range of plant derived cleansers, toners and serums are crafted and filtered by hand before finally being bottled. Once filled, the translucent bottles become the quality assurance for the consumer displaying the purity of the inside.

The sense of honesty and integrity is carried on throughout the identity by the use of a simple yet concise typographic system. To evoke the intimacy of the product the white structures are matched with pastel watercolors and floral illustrations.

Contour’s private label grocery market Foil aim to provide consumers with a personal, transparent and local food experience. With a curated selection of local produce and freshly prepared food, Foil offers a refined alternative to conventional grocery stores.

The importance of the produce origin is signified by abstract graphics inspired by the natural surrounding of each product. In contrast with the raw nature and to emphasize the quality of the products, each package is adorned with the calligraphic word mark and a delicate typographic system.